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Unlike
most other Brazilian agencies, Publicom
offers a wide range of communications
services to achieve a variety of stakeholders:
Strategic Counseling and Planning
Diagnosis and Research; Communications
Policy; Messages Development; Issues
and Crisis Management
Media
Relations
Media Bureau, Media Outreach;
Press Conferences, Launchings and
events; Press Trips; Media Rooms in
events; Support in trade shows; Creative
press kits; Crisis Management; Media
monitoring and analysis; One-To-One
meetings with key journalists; Targeted
Vertical Outreach; Media Training
Community Relations
Diagnosis and planning;
Community Relations Policy implementation
and dissemination; Development and
management of social and environmental
projects; Alliances with NGO's, Government
and private sector; Fundraisings;
Third-part endorsements (support to
certification and Awards submission);
Volunteers projects; Social and Environmental
Reports; Management of Donations and
Sponsorships; Workshops and Training.
Employee Relations
Research, Diagnosis and Planning;
Mission and Values dissemination;
Development of news channels; Printed
and Electronic publications; Content
for Intranets and Extranets; Motivational
and Informative Campaigns; Safety
Campaigns; Integration Actions; Programs
to support administrative transitions
(merges and acquisitions; privatizations;
units closing) Customer
Relations/Marketing Communications
Inauguration,
Launching and Celebration Events;
Support in trade shows; Product launching
kits; Publications; Third-part endorsements
(support to awards and certification
submission); Roadshows; Units visiting
programs; Relationship actions with
franchisees and distributors; Training
and support to customer relations
service teams; Support on crisis with
customers Corporate Relations
Identification of
opinion formers and potential partners
or advocates; Public Affairs; Executive
Visibility; Visits and Meetings; Publications;
Videos and Presentations; Speeches;
Thought Leadership; Spokesperson Training;
Events Planning and Coordination;
Campaings; Litigation Support; Crisis
Prevention and Planning; Crisis Emergency
response. |
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