Services
 

 

Unlike most other Brazilian agencies, Publicom offers a wide range of communications services to achieve a variety of stakeholders:

Strategic Counseling and Planning


Diagnosis and Research; Communications Policy; Messages Development; Issues and Crisis Management

Media Relations

Media Bureau, Media Outreach; Press Conferences, Launchings and events; Press Trips; Media Rooms in events; Support in trade shows; Creative press kits; Crisis Management; Media monitoring and analysis; One-To-One meetings with key journalists; Targeted Vertical Outreach; Media Training

Community Relations

Diagnosis and planning; Community Relations Policy implementation and dissemination; Development and management of social and environmental projects; Alliances with NGO's, Government and private sector; Fundraisings; Third-part endorsements (support to certification and Awards submission); Volunteers projects; Social and Environmental Reports; Management of Donations and Sponsorships; Workshops and Training.

Employee Relations

Research, Diagnosis and Planning; Mission and Values dissemination; Development of news channels; Printed and Electronic publications; Content for Intranets and Extranets; Motivational and Informative Campaigns; Safety Campaigns; Integration Actions; Programs to support administrative transitions (merges and acquisitions; privatizations; units closing)

Customer Relations/Marketing Communications

Inauguration, Launching and Celebration Events; Support in trade shows; Product launching kits; Publications; Third-part endorsements (support to awards and certification submission); Roadshows; Units visiting programs; Relationship actions with franchisees and distributors; Training and support to customer relations service teams; Support on crisis with customers

Corporate Relations

Identification of opinion formers and potential partners or advocates; Public Affairs; Executive Visibility; Visits and Meetings; Publications; Videos and Presentations; Speeches; Thought Leadership; Spokesperson Training; Events Planning and Coordination; Campaings; Litigation Support; Crisis Prevention and Planning; Crisis Emergency response.